User Experience Factors Affecting Conversions 1. Understanding User Experience (UX) in Digital Marketing 1.1 Definition of User Experience 1.2 Importance of UX for Conversions 1.3 Key Elements of

Key Metrics for Measuring Web Success 1. Understanding Web Success Metrics 1.1 Definition of Web Success 1.1.1 Importance in Digital Marketing 1.1.2 Relevance to Business Objectives 1.1.3 Common

Best Tools for Improving Site Performance 1. Understanding Site Performance Metrics 1.1 Key Performance Indicators (KPIs) 1.1.1 Page Load Time 1.1.2 Time to First Byte (TTFB) 1.1.3 First

Common Website Optimization Mistakes to Avoid 1. Ignoring Mobile Responsiveness 1.1 Importance of Mobile Optimization 1.1.1 User Experience on Mobile Devices 1.1.2 Google’s Mobile-First Indexing 1.1.3 Local Search

Evaluating Costs of Site Enhancement Services 1. Understanding Site Enhancement Services 1.1 Definition and Scope Overview of site enhancement services Types of services offered (e.g., SEO, design improvements)