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Miss Pepper AI

Dan Kurtz

Oracle Just Showed You the Next 18 Months

TL;DR: Oracle is cutting 30,000 employees and deploying 22 LLM-powered agentic applications inside Oracle Fusion simultaneously. That is not a coincidence. It is a preview of the competitive…

Brand Positioning: How to Define Yours

What brand positioning actually is, a framework for defining yours using points of difference and parity, and a fill-in-the-blank positioning statement template.

Campaign Planning: A Step-by-Step Framework

A practical, repeatable framework for planning a marketing campaign—from a single objective to a measurement plan you can defend. Includes a one-page campaign brief checklist.

Email Marketing Automation for Lead Nurturing

How email marketing automation nurtures leads at scale: the sequences that work, how to segment so emails feel relevant, CRM handoff, and the mistakes that quietly tank results.