Miss Pepper AI

Dan Kurtz

About the author

Dan Kurtz

Founder, Miss Pepper AI

Dan Kurtz is the founder of Miss Pepper AI. He works on a problem most businesses are only starting to feel: buyers no longer just Google you — they ask an AI, and the AI decides whether you get mentioned at all. Dan built Miss Pepper AI to help companies get found, trusted, and recommended in that new reality, pairing AI-assisted sales and marketing with a practical approach to GEO (generative engine optimization / AI visibility). His focus is plain and unglamorous: make a business genuinely easy to understand, cite, and choose — for search engines, for AI assistants, and for the humans on the other end. He works hands-on with the systems, content, and positioning that move that needle, and writes here about what actually works versus what just sounds good in a pitch deck. No jargon for its own sake, no hype — just what helps you win the recommendation.

CRM Integration for Sales Automation

How to connect your CRM to the rest of your sales stack: native vs. iPaaS integrations, a practical setup sequence, keeping data clean, and the mistakes that break automations.

Website Accessibility Standards (WCAG) Explained

WCAG explained in plain English: the POUR principles, A/AA/AAA conformance levels, how accessibility relates to the ADA and Section 508, where to start, and how to test with tools plus humans.

Conversion Rate Optimization: A Guide for Growing Sites

A practical CRO guide for sites with real traffic: research before opinions, the page elements that matter, how to A/B test honestly, and a simple optimization loop you can actually run.

Chatbots and Conversational Marketing in Sales

Conversational marketing done right: what it is, where chatbots fit in a sales process, rules-based vs. AI bots, and how to launch one that qualifies leads instead of annoying them.

A/B Testing for Creative Assets

A/B testing replaces creative opinions with evidence. Here’s how to test the elements that matter, run a clean test that gives a trustworthy answer, and avoid the traps that produce confident-but-wrong conclusions.

Customer Journey Mapping: A Practical Guide

Every business has a customer journey, mapped or not. This practical guide covers the stages worth mapping, how to build a journey map from real data, and how to keep it from becoming wall art.

How to Write a Creative Brief (With Template)

A creative brief is cheap insurance against wasted revision rounds. Here’s how to write one that people actually read, plus a copy-and-paste template and pre-send checklist.

How to Become a Creative Strategist

How to become a creative strategist: a realistic path covering the skills to build first, how to get real reps before you have the title, and how to package your work to get hired.

Creative Strategist Job Description: Role, Skills & Duties

A clear creative strategist job description: the role’s real purpose, core responsibilities, the skills that matter, and a hiring-ready structure you can adapt for your own posting.

Creative Strategist Salary: What They Earn in 2026

What does a creative strategist earn? We break down real salary data from named sources (Glassdoor, PayScale, ZipRecruiter, BLS) and the factors that actually drive creative strategist pay.