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Entity Authority

By Dan Kurtz Updated 1 min read

Entity authority is a measure of how well a search engine or AI model recognizes a specific person, brand, or concept as a real, notable entity worth citing. It’s the AI-era equivalent of domain authority.

Entity authority is built by consistency: same NAP (name, address, phone), same social profiles, same schema, same descriptions across the web. Fragmented brand identity kills entity authority faster than any other single factor.

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