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Expertise Signal

By Dan Kurtz 1 min read

The Expertise signal in E-E-A-T rewards content produced by someone with demonstrable subject-matter knowledge. Credentials, published work, professional history, and peer recognition all count.

For a professional services site, expertise signals include the author’s LinkedIn, published articles, speaker credentials, book authorship, and industry certifications. All of it should be linked from the author page and marked up with schema.

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