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Outbound Cadence

By Dan Kurtz 1 min read

An outbound cadence is a preset sequence of touches (emails, LinkedIn DMs, phone calls, voice notes) sent to a prospect over a defined period. A typical cadence runs 8–15 touches over 3–6 weeks, mixing channels.

Modern cadences are personalized at the account level and adapted per prospect, not blasted as templates. The goal is a booked meeting, not opens or clicks.

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