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Point-of-View Content

By Dan Kurtz 1 min read

Point-of-view content takes a position. It says “here’s what most people believe, here’s what we believe instead, here’s why we’re right.” It creates disagreement, which is what makes it memorable.

Content that agrees with everyone gets forgotten. Content that says something specific and defensible (and slightly against the grain) gets shared, argued with, and remembered. Executive thought leadership is almost always POV content.

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