AI marketing is the use of machine learning, generative models, and agentic systems to plan, execute, personalize, and measure marketing campaigns. Encompasses predictive AI (forecasting), generative AI (content), and agentic AI (action).
Most marketing teams use all three layers now, often without realizing which is which. The layer that matters most for a specific business depends on what the bottleneck is: content production, personalization, or execution speed.