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AI Overview

By Dan Kurtz Updated 1 min read

AI Overview is Google’s SERP feature that shows an AI-generated answer at the top of search results, often citing multiple sources. Launched broadly in 2024, it’s the biggest driver of zero-click search growth.

For businesses, AI Overview matters because it captures the traffic that used to click through to organic results. If your content isn’t cited as an AI Overview source, you’re invisible on those queries even if you rank well below the panel.

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