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Brand Positioning

By Dan Kurtz Updated 1 min read

Brand positioning is the deliberate placement of a brand in a market relative to competitors and in the mind of the buyer. Answers who the brand is for, what problem it solves, and why it’s different.

Good positioning is specific and defensible. Vague positioning (‘we help businesses grow’) is not positioning. Real positioning names the exact buyer, the exact problem, and the exact reason to choose you over alternatives.

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