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Value Proposition

By Dan Kurtz Updated 1 min read

A value proposition is a clear statement of the specific benefit a customer gets from a product or service, why it’s better than alternatives, and what makes it credible. The core message every marketing asset should reinforce.

Value propositions that convert are specific to a buyer, name a specific outcome, and are believable without needing to be defended. Generic value propositions that could apply to any competitor produce weak conversion.

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