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Funnel-Stage Messaging

By Dan Kurtz 1 min read

Funnel-stage messaging is the practice of writing different copy for prospects at different stages of the buyer journey: top-of-funnel awareness, mid-funnel evaluation, bottom-of-funnel decision.

Sending the same offer to every stage is the most common leak in a growth stack. Someone who just learned the problem exists is not ready for a demo request. Someone who’s already compared vendors doesn’t need an educational blog post.

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