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Lead Nurturing

By Dan Kurtz Updated 1 min read

Lead nurturing is the process of moving prospects from initial awareness to sales-ready over time using automated and semi-automated touches: email sequences, retargeting, content, and personalized outreach.

Effective nurturing is behavior-based, not calendar-based. Signals from prospect behavior (page views, email opens, content downloads) trigger relevant next steps instead of a fixed sequence.

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