Skip to content

Drip Campaign

By Dan Kurtz 1 min read

A drip campaign is a pre-scheduled series of emails or messages sent to a subscriber over a defined period, regardless of their behavior. It’s the simplest form of automation: same messages, same order, same intervals for everyone.

Drip campaigns are the training wheels of marketing automation. They’re useful for onboarding and simple nurture, but they’re replaced by behavioral flows once a business has enough data to know what actually converts.

Related terms

See also on Miss Pepper AI

Where this fits

Part of

Reference Glossary Every term Miss Pepper uses, defined in plain English. Service Marketing Automation Strategies That Don’t Suck Marketing automation isn't just for enterprise giants anymore. This guide shows small businesses how to automate the boring…

Keep reading

Marketing Automation Trigger-Based Email A trigger-based email is sent in response to a specific action or event: signing up, abandoning a cart,… Marketing Automation Behavioral Segmentation Behavioral segmentation groups contacts based on what they actually do (open, click, visit, buy, engage), not who they… Marketing Automation Lead Magnet Funnel A lead magnet funnel is the automated sequence that begins when someone downloads a lead magnet: the delivery…