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Welcome Sequence

By Dan Kurtz 1 min read

A welcome sequence is the first set of emails a new subscriber receives after opting in. Typically 3–7 emails over 1–3 weeks, it introduces the brand, delivers early value, and sets expectations for future contact.

Welcome sequences generate 3–4x the open rates of standard broadcast emails. That window of high attention is the best time to move a new subscriber closer to a buying decision.

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