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Re-Engagement Campaign

By Dan Kurtz 1 min read

A re-engagement campaign targets contacts who’ve stopped opening emails or engaging with the brand. Its goal is either to reactivate them or to identify them as dead weight so they can be removed from the list.

Regular list hygiene through re-engagement is essential for deliverability. Inbox providers penalize senders whose lists have low engagement, which hurts the reach of every send to your active subscribers.

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