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Sales Pipeline

By Dan Kurtz Updated 1 min read

A sales pipeline is the visual representation of prospects moving through defined stages of the sales process from first contact to closed deal. Used to forecast revenue, identify bottlenecks, and manage sales team workload.

A clean pipeline is the foundation of predictable revenue. Bad pipeline hygiene (stale deals, misassigned stages, missing next steps) is the top cause of missed forecasts and surprise misses.

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