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Sales Funnel

By Dan Kurtz Updated 1 min read

A sales funnel is the model showing how prospects narrow from a wide top-of-funnel audience through stages of qualification down to closed customers. Visually a funnel because attrition happens at each stage.

Sales funnels differ from sales pipelines: funnels model the population-level flow, pipelines track individual deals. Both matter. Funnels guide strategy. Pipelines guide execution.

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