SERP stands for Search Engine Results Page. It’s the page Google returns after a query. Modern SERPs contain a mix of paid ads, AI Overviews, People Also Ask boxes, featured snippets, local packs, image carousels, video results, and finally the traditional ten blue links.
The “ten blue links” era is over. On a typical high-intent commercial query in 2026, the traditional organic results appear below the fold. Ranking #1 organically now gets a fraction of the clicks it did five years ago.