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UGC Ad

By Dan Kurtz 1 min read

A UGC (user-generated content) ad is designed to look like organic content from a real customer or creator: shot on phone, casual delivery, native to the platform. UGC ads outperform polished brand ads in most feed placements.

The lift comes from the pattern-interrupt: a scroll-fatigued viewer sees something that looks like a friend’s video and stops. The polish comes off; the trust goes up.

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