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Landing Page

By Dan Kurtz Updated 1 min read

A landing page is a single web page designed to accomplish one focused conversion goal: capture a lead, sell a product, book a call, drive a download. Distinct from general website pages that serve multiple purposes.

The best landing pages remove distractions (navigation, sidebars, competing links) and focus every element on the single CTA. Message-match between traffic source and landing page copy is the biggest lever for conversion rate.

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