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Warm List

By Dan Kurtz 1 min read

A warm list is a group of contacts who have engaged with a business recently: opened emails, visited the site, downloaded content, replied to a message. They’re not yet leads but they’re not cold either.

A warm list is 10–20x more likely to convert per outreach than a cold list. Identity resolution technology turns anonymous site traffic into a warm list your sales team can actually work.

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