Quick answer
AI SEO packages typically bundle traditional SEO fundamentals (technical audit, on-page optimization, backlink work) with newer AI-search tactics (AEO, entity authority, LLM citation tracking, schema deployment). Monthly retainers range from around $2,500 for basic packages to $12,000+ for enterprise-tier work. What separates a real package from marketing fluff is whether the agency measures frequency, not just Google rankings.
What’s usually included
Package composition varies by vendor, but the common elements:
- audit and remediation
- On-page optimization for existing content
- Content strategy focused on direct-answer format and FAQ structure
- deployment (Organization, Person, FAQPage, DefinedTerm)
- Entity authority work (glossary buildout, development)
- Backlink acquisition (varies widely in quality and quantity)
- tracking across AI answer engines
- Monthly reporting on both ranking and AI citation metrics
What separates real packages from fluff
- Measurement. A real package tracks AI mentions across ChatGPT, Perplexity, and Google using purpose-built tools. If the agency only reports Google rankings, they’re doing 2019 SEO with a new label.
- Content structure work. Real packages restructure content for citation, not just add keywords. If the deliverable is a keyword list and a blog post schedule, that’s traditional SEO with rebranded pricing.
- Entity authority buildout. Glossary, entity pages, schema wall. This work is hard to fake because it takes months and shows up in structured data audits.
What to skip
- Guaranteed rankings. Nobody can guarantee ranking outcomes. Anyone who does is either lying or planning to charge back later.
- Instant AI Overview citation. Building AI citation takes 4 to 12 weeks for pages already ranking, longer for pages that aren’t. Anyone promising immediate citation is oversimplifying or misleading.
- AI-generated content as the core service. AI content generation is a tool, not a strategy. Packages built around bulk AI content without editorial layer usually underperform.
Realistic pricing
- $500 to $1,500/mo: Entry-tier packages. Usually a re-branded traditional SEO service with AI keywords in the marketing. Rarely delivers meaningful AI citation.
- $2,500 to $5,000/mo: Mid-market packages. Real technical work, real content structure changes, real citation tracking. Fair value if execution is competent.
- $5,000 to $12,000+/mo: Enterprise or high-competition packages. Deeper entity work, larger content volume, dedicated strategist. Worth the price if the industry demands it.
Common follow-up questions
How do I know if a package is legitimate?
Ask for their AI citation tracking report on an existing client. If they can’t produce one, they’re not doing AEO. Ask which schema types they deploy standard. If it’s only Article, they’re not doing entity work.
Should I bundle AI SEO with paid ads or keep them separate?
Bundling can work if the agency has real capability in both. Most agencies do one well and one poorly. Verify before committing.
What’s a fair contract length?
Six months minimum, twelve months preferred. AI SEO doesn’t produce meaningful results in less than that window.