Generative Engine Optimization is the practice of shaping how generative AI models represent your brand in their outputs, including in their training corpus and retrieval systems. Closely related to AEO but focused on representation rather than citation.
GEO tactics share heavily with AEO: schema markup, entity clarity, consistent brand signals across the web. The difference is in what you measure. AEO measures citation frequency. GEO measures whether the model describes your brand accurately when asked.