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Editorial Calendar

By Dan Kurtz 1 min read

An editorial calendar is a scheduled plan of what content publishes on what channel on what date, mapped against business goals, seasonal moments, and campaigns. It replaces “let’s post something today” with a strategy.

A well-run editorial calendar prevents the executive from being asked “what should I post today?” every morning. Everything is decided a month out, in one two-hour session, then approved and shipped.

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