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Content Atomization

By Dan Kurtz 1 min read

Content atomization is the process of breaking a large piece of content into its smallest useful units, then redistributing each unit across channels. A 90-minute podcast might atomize into 40+ downstream pieces.

The economics of executive content only work with atomization. One hour of the executive’s time has to produce weeks of assets. Manual atomization is expensive; AI-assisted atomization is not.

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