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Content Pillar

By Dan Kurtz 1 min read

A content pillar is a broad theme (usually 3–5 per brand) around which all content is organized. For an AI shop, pillars might be: AI-powered growth, executive positioning, sales enablement, and the future of search.

Pillars give the audience a reason to keep coming back: they know what the brand talks about. They also make the editorial calendar easy to run — every piece maps to a pillar or it doesn’t get produced.

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