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LinkedIn Newsletter

By Dan Kurtz 1 min read

A LinkedIn newsletter is a subscription-based publishing format inside LinkedIn where readers opt in to receive each new edition in their notifications and inbox. Unlike posts, newsletters build a captive subscriber base on the platform.

For B2B executives, LinkedIn newsletters routinely reach 5–20x the audience of a regular post because subscribers get notified. It’s currently the highest-leverage single content format on the platform.

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