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Funnel Drop-Off

By Dan Kurtz 1 min read

Funnel drop-off is the point in a conversion sequence where users stop progressing: they land on the pricing page but don’t click “book a call”, or they start the form but don’t submit. Identifying drop-off points is the first step in fixing them.

Sequential funnel analysis in GA4 or a dedicated tool reveals which step is bleeding. Sometimes the fix is copy. Sometimes it’s form length. Sometimes it’s a missing trust signal. You can’t know until you measure.

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