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Sales Qualified Lead (SQL)

By Dan Kurtz Updated 1 min read

A sales qualified lead is a prospect who has been vetted by marketing (usually as an MQL first) and confirmed by sales as ready for a real sales conversation. The handoff point between marketing and sales.

SQL definitions should include specific signals: budget confirmed, timeline established, decision-maker identified, or similar. Vague SQL criteria produce misalignment and wasted sales time.

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