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Account-Based Marketing (ABM)

By Dan Kurtz 1 min read

Account-based marketing (ABM) is a sales-and-marketing approach that targets a specific list of high-value accounts with customized messaging, rather than casting a wide net. Sales and marketing align on which accounts, why, and how.

ABM works best when the ideal deal size justifies the extra research and coordination cost. For Miss Pepper’s $13.5K/mo full-package clients, ABM is the default outbound model.

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