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Ideal Account Profile

By Dan Kurtz 1 min read

An Ideal Account Profile (IAP) is the account-level equivalent of an Ideal Customer Profile. Where an ICP describes an individual buyer, the IAP describes the company: industry, size, revenue, tech stack, growth stage, and trigger conditions.

A strong IAP for a B2B services business narrows a database of millions of companies down to a workable list of hundreds. That specificity is what makes ABM economical.

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