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Short-Form Video Script

By Dan Kurtz 1 min read

A short-form video script is written for a 30–90 second video destined for TikTok, Instagram Reels, LinkedIn video, or YouTube Shorts. Its structure is compressed: hook in the first second, payoff by the last.

Short-form video is the fastest-growing distribution channel for B2B thought leadership. The written script matters even more than in long-form because there’s no room to recover from a weak first line.

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